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For Local Business Owners – Getting Started with Online Marketing

Overview:  This workshop will educate local business owners about the fundamentals of digital marketing and how they can leverage it to grow their business.  We will take a look at examples of local businesses (both startup and well established) that have grown their bottom line by investing in the right marketing strategies.

You will learn and discuss:

  • How to target the right audiences to generate leads
  • Key elements of an effective website 
  • How to attract prospects to your website and convert them into customers 
  • How to analyze your competition’s online strategies 
  • Search engine marketing (organic vs. paid)
  • A strategic approach to social media (Facebook, LinkedIn, Instagram, etc.) 
  • Online reputation management (Yelp, Google+, etc.) 
  • Measuring your marketing return on investment
What previous attendees have said about this workshop:

“I took a fantastic class given by Luke for SCORE East Bay. His presentation was incredibly insightful and provided me with clear action points to put to work right away in my company. Along with providing the PowerPoint document for us all to review after the class he forwarded us an E-book which is full of great ways to focus your business in the right direction to find your prospective audience quicker, easier and cheaper! Luke has been incredibly generous with his time and feedback and I am thankful to have access to his expertise.”

Shayna Ronen, Co-Founder & Theatrical Producer at I Can Do That Theatre Company

“I recently had the pleasure of attending a SCORE East Bay event on online marketing and web design presented by Luke Middendorf, and cannot recommend it enough. Luke's class provides immediate value to the entrepreneur navigating the complicated and daunting marketing terrain. He packs a wealth of information in an easily digestible and informative format without oversimplification. I continue to benefit and build upon what I learned in Luke's class as I develop my business, and am grateful for his generosity with his time and expertise.”

Francisco Fernández, Filmmaker

“I have attended Luke's Effective Web Design & Online Lead Generation Workshop. With Luke's detail oriented guidance, it totally helped me to prepare for our company's new web site design.

Frenda Fung, Senior Marketing & Sales Associate at Sugar Mama Desserts


About the Instructor:
Luke Middendorf WSI Connect  Luke Middendorf is the Managing Director of WSI Connect.  An expert in creating strategic digital marketing campaigns, he is passionate about helping his clients increase their lead generation and conversion rates.  His firm focuses on web design, search engine optimization, online advertising, content marketing, social media, and email marketing.   The firm works with a diverse portfolio of clients, across many different industries including:  business services, construction, education, hospitality, accounting and nonprofit organizations.

To register Online, by phone call (510)-273-6611 or by Email - This email address is being protected from spambots. You need JavaScript enabled to view it.
Please be prepared to provide your Name, Phone Number and Workshop date.

Enroll early: Seating is limited
Places are assigned on a first-paid first-served basis.
Internet Marketing for Beginners (Oakland)
October 17th, 2017
9:00am to 12:00pm
Register